Competitive Analysis

What is Competitive Analysis?

Competitive Analysis lets you compare your site's AURA score against competitors side by side. Instead of looking at your scores in isolation, you can see exactly how you stack up against other sites in your space.

The comparison includes a dimension-by-dimension breakdown across all five dimensions: Crawlability, Authority, Content Quality, Answerability, and Extractability. This makes it easy to identify specific areas where competitors outperform you and where you already have the edge.

Where to Find It

Follow these steps to access competitive analysis in your dashboard.

1. Run an audit on your website

   Start by running a full AURA audit on your own site from the AIO Audit page or your dashboard.
2. Open your audit report

   Once the audit completes, open the full report from your results page or the History tab in your dashboard.
3. Scroll to "Competitor Comparison"

   Below your audit results, you will find the Competitor Comparison section. This is where you can add competitor URLs to benchmark against.
4. Add up to 3 competitor URLs

   Enter the URLs of the competitor sites you want to compare. Each competitor receives a full AURA audit. This feature is available on Pro and Agency plans.

Reading the Comparison

Once competitor audits complete, the comparison view displays each site's results in an easy-to-read format.

Each competitor shows their overall AURA score alongside all 5 dimension scores. Color-coded indicators make it immediately clear where you stand: green highlights mean you are ahead of that competitor on a given dimension, and red highlights mean they are ahead of you.

The comparison applies the same audit methodology to every site, so the scores are directly comparable. Use this view to quickly spot your competitive advantages and the areas that need the most attention.

Tips for Using Competitor Data

• target Choose direct competitors in your niche. For the most actionable insights, compare against sites that serve the same audience and compete for the same AI search queries. Generic comparisons are less useful.
• refresh Re-audit periodically to track changes. Your competitors are optimizing too. Run comparison audits monthly to see how the competitive landscape shifts over time and whether your improvements are closing the gap.
• priority_high Focus on dimensions where competitors score significantly higher. A 5-point difference may not be critical, but a 20-point gap on a dimension like Content Quality or Authority signals a major competitive disadvantage worth addressing.
• route Use insights to prioritize your improvement roadmap. Rather than trying to improve everything at once, let the competitor comparison guide your priorities. Fix the biggest gaps first for the highest impact on your AI visibility.

Frequently Asked Questions

• How many competitors can I compare? expand_more
  You can compare your site against up to 3 competitors at a time. Each competitor receives a full AURA audit with all 5 dimension scores, giving you a comprehensive side-by-side view of your competitive position.
• Do competitor audits count against my quota? expand_more
  Yes, each competitor audit counts as one audit against your monthly quota. For example, comparing against 3 competitors uses 3 additional audits from your plan allowance. Plan your comparisons accordingly to make the most of your monthly audits.
• Can I compare against any website? expand_more
  You can compare against any publicly accessible website. For the most useful insights, choose direct competitors in your niche so the comparison reflects your actual competitive landscape in AI search results. There are no restrictions on which domains you can audit.