Bundle Drift Tracking

How Bundle Drift works

Each $29 audit credit creates a 120-day audit bundle. The bundle has 3 slots:

• looks_one Slot 1: Baseline. Fires immediately when you spend the credit. Full 10-dimension CORE + AURA audit + Risk modifier. White-label PDF, fix plan, shareable link generated.
• looks_two Slot 2: Verify Fixes (manual). You can fire this any time within the 120-day window from your dashboard — e.g., after shipping a robots.txt fix or migrating to SSR. Useful for short-cycle iteration.
• looks_3 Slot 3: Drift Re-audit. Unlocks at day 60 and stays open until the bundle expires at day 120. Same 10-dimension audit as the baseline. We email you when it unlocks — you decide when to run it, which should be once your fixes are live.

What you see in the dashboard

• timeline Bundle timeline view. The bundle's 3 slots render as a horizontal timeline showing when each fired and the score delta between them.
• trending_up Per-dim drift chart. See which dimensions moved between baseline, verify, and drift — CORE dims usually shift fast (hours after a fix); AURA dims shift slow (weeks after content changes).
• mail Email notification. When the drift re-audit completes, you get a per-bundle email with the score delta and a link to the new report.

When Bundle Drift is most useful

• build Verifying offsite fixes. CORE fixes (robots.txt, schema, SSR) reflect quickly — the Verify slot at day 7 shows the lift. AURA fixes (content, third-party citations) take weeks — the Drift slot at day 60 shows whether they moved AI's perception.
• compare Tracking competitor moves. AURA shifts even without you changing anything — competitors launch products, news cycles change. Drift catches "the AI narrative shifted while we weren't looking" without you spending a new credit.
• trending_down Detecting Risk pile-ons. If a controversy hits at week 5, the day-60 drift re-audit flags the Risk increase before you'd otherwise notice.
• groups Agency client reporting. Schedule a 5-pack of audits (5 clients, $99 total). Each client gets baseline + drift = 10 audit reports across 120 days for $99 total. Quarterly reporting becomes near-free.

Frequently asked questions

• Does Bundle Drift cost extra credits?expand_more
  No. Every paid audit credit ($29) bundles three audit runs over a 120-day window: the original baseline, an optional verify-fixes run on demand, and a drift re-audit you run any time from day 60. You don't spend extra credits to get the drift run.
• When can I run the drift re-audit?expand_more
  Any time between day 60 and day 120, from your dashboard. It never runs by itself. We email you once when the slot unlocks at day 60, and once more around day 110 if you still have not used it. Run it after your fixes are actually live — a re-audit of an unchanged site measures nothing.
• What if I cancel/refund the original audit?expand_more
  Email us and we will void the bundle's remaining runs. Nothing is spent automatically in the meantime: the drift slot only runs when you click it, so a bundle you are disputing cannot quietly consume a run while we sort it out.
• Do I have to run the drift re-audit?expand_more
  No. It is included, not compulsory — nothing runs unless you click it. If you ignore both reminder emails the slot simply expires with the bundle at day 120. Most people do use it: it is already paid for, and offsite signals move slowly enough that day 60 is roughly when a change becomes visible.